Today we’re sharing the official video for Firm and Strong. “Firm & Strong” arrives off of Popcaan’s widely-acclaimed sophomore album Forever, which saw him take his sound around the world and culminated with a historic sold-out performance in London at Wembley Arena and his own Unruly Festival in St. Thomas. The black-and-white video is directed by Nabil and follows Popcaan on an introspective journey through Jamaica as he reflects on the trials and tribulations of his youth, and how far he’s come as one of the country’s generational voices in music.