Jamaican dancehall artist Popcaan is the Caribbean’s most vital contemporary voice whose impact on the global musical landscape in 2018 is inescapable.
Growing up in Portmore, Jamaica was not an easy road for Andrae Sutherland. As young as seven years old, Andre trained himself as a vocalist and performer in the tradition of many of the great Jamaican musicians that came before him. As many of his friends took the well-travelled route of drugs and crime, Popcaan continued to follow his musical calling. His break came when he was spotted by his idol Vybz Kartel at a local talent contest and things took off from there. Taken under Kartel’s wing, Popcaan burst onto the scene with a feature on “Clarks” and never looked back.
In 2012, Popcaan became the first dancehall artist since Sean Paul to have his track playlisted on the BBC, then hit the Billboard charts with “Only Man She Want”. His well-known catchphrases and charismatic energy lead him to cult status, finding fans and collaborators in Drake, Kanye, Snoop Dogg & Pusha T.
His debut album Where We Come From cemented him as a global star with a knack for crafting larger projects, setting a new standard for dancehall, and leaving hits “Everything Nice” and “Love Yuh Bad” in its trail. Since the album, he has been in demand for features the world over, from Jamie XX to J Hus, Gorillaz to Davido, sampled by Drake and Rihanna and in 2016 he made clash history with his legendary victory as part of Mixpak’s Red Bull Culture Clash team.
Now Popcaan looks out at a pop landscape he helped to create, ready to take his place as the biggest Caribbean artists of his generation. A hyperlocal voice operating on a worldwide scale, he is a true modern artist, innovative, restless, and as he would put it – unruly.