Cholita, one of Jamaica’s brightest new voices, releases her fifth single, “Too Damn Hard,” building momentum towards her forthcoming debut EP.
Deep in her feels, Cholita works through the grief of wishing things could have turned out differently. It captures the specific pain of being grateful it’s over, while still longing for another outcome. “I summoned the ocean, drowning in hope, I wanted us to survive”, she sings.
Driven by a skippy dembow and a soaring instrumental chorus, Cholita taps into her Peruvian roots, closing the track with an outro sung in Spanish.
With early support from Zip FM, BBC Radio 1, and Hot 97, alongside co-signs from Jamaican press and major global playlists, Cholita continues to establish herself as one of Jamaica’s most exciting and unique new artists.
